New wine app ootra connects wine producers with foodservice and hospitality

Mobile marketplace, ootra, launches next month with the aim of connecting small and independent wine producers with bars, restaurants and wine merchants.

Taking its name from the phonetic spelling of 'outré', or the French word for unusual or shocking, ootra the app will launch on Monday September 3 with a special trade event at  Melbourne's BarTini .

And designed to link business to business and bypass a sales team, ootra hopes to disrupt the Australian wine distribution system and offer variety and flexibility for users.

“The benefit of ootra for restaurants and retailers is simple – they can streamline their ordering process, save time, discover great wines and connect directly with the winemakers in their own time,” said ootra founder, Richard van Ruth.

“In an age where the public are increasingly demanding, and expecting, their favourite bar or wine shop to stock new, boutique, well-crafted wines, ootra is making life far easier for wine trade.

“For example, if a customer has a question about a wine, ootra allows the retailer to connect directly with the winemaker and provide a level of customer service that will bring those customers back to their bar or shop again and again.”

Various venues across the country already use the ootra service, incluing MoVida (Melbourne), 2KW (Adelaide) and State Buildings (Perth).

Producers attending the launch event include Turon Wines, Noisy Ritual, Barossa Boy, Kimbolton Wines, Lady & The Hawk, Dabblebrook and Corduroy Wines.

Wine trade and hospitality professionals are invited to attend the launch, and can register their interest here.

For further information, please visit ootra.com.au.